Foot related problems have increased. This is inspite of the fact that “Hi-Tech engineering” has been introduced into today’s athletic or casual shoes. The reason for this is that the footwear industry is going in the wrong direction. It is moving away from a concept that is natural for human beings: HUMANS WERE DESIGNED TO WALK AND RUN BAREFOOT!

In children’s footwear, the situation is even worse. Practically all manufacturers make shoe designs which are downsized adult models. The sole is extremely rigid, and the heel might be 2 cm thick. (In terms of an adult size it means a child is constantly wearing a 5 cm heel). This is harmful for the growing feet and very unnatural.

Feelmax provides solutions for the foot in natural way. The result is:  less pain, fewer injuries and greater comfort. Simply put, Feelmax will make the feet feel better!

At birth the bones in our feet are only partially developed. Over the years up to age fourteen, many of the bones fuse together to form the 26 bones found in the adult foot. The bones continue to grow up to age 18. Many foot problems that adults develop, start at an early age and are due to inadequate shoes.

Almost everyone will suffer some kind of foot-related pain or problem during his or her lifetime. We are born without shoes: walking or running barefoot is the natural way to move.
70% of our brain’s information for movement comes from the 200,000 nerve endings located in the soles of the feet. The more one can feel the ground, the greater the body’s control of movement. Going barefoot gives us a sensory feedback, which in turn helps us maintain our equilibrium. When the feedback system is covered by a thick padding and modified as with conventional footwear, our brain does not receive all of this detailed information.
For a period of approximately 4 million years, going barefoot was the only choice for humans and the foot evolved accordingly. Only some thin leather wraps were used for foot protection. Modern shoes have been used only for a few hundred years.


The concept of running shoes only appeared in the 70´s, and according to the latest studies has done more harm than good. Not a single study backs the fact that “high-tech” running shoes are really helping the athletes or normal walkers. The high heels, unnatural cushions, and toe-upwards design in these shoes, forces athletes to run in a way that is contrary to how Mother Nature designed humans millions of years ago. That unnatural running technique is now causing injuries. However, going barefoot – the healthy and natural way – does not produce revenues to the shoe giants. Now they are even introducing microprocessor-controlled heel pads into the running shoes, which is a new marketing strategy.

The foot is perfectly adapted to work without any kind of shoe. We only need shoes for protection against cuts, abrasions, frostbite and parasites.

Many back, joint or articulation related problems are actually the result of the wrong kind of footwear: The current “modern shoe design” changes the anatomy of the gait, resulting in higher impact forces, unnatural posture and over time, injuries.

Feelmax footwear is the closest thing to being barefoot. They are designed to permit the natural movement of the foot, and maximum feeling and contact for the sensory feedback system. Feelmax is designed to provide protection against cuts, abrasions, bruises, and bacteria or parasites. The product provides effective warmth and protection against frostbite and extreme heat. The toe box area is extra wide. This allows the toes to spread outwards in a natural way that mimics what the foot does when walking barefoot. The sole is flat, straight and soft resulting in a feeling as if the wearer were indeed barefoot. The sole is ultrathin for maximum ground feeling and flexibility. The feel is like wearing an ultrathin stocking, but of course it provides all the protection already mentioned.

Feelmax toesocks are the perfect complement to our barefoot concept. They permit the toes to separate, but without causing uncomfortable pressure or friction.